Company in quest for 10-10 dominance
Article Abstract:
Qwest Communications' humorous direct mail campaign to promote its dial- around long-distance service has doubled company's response rate sinced it was launched in 1998. The Denver, CO-based telco's direct mail cards feature charismatic cartoon characters, including bears, cows, clowns and aliens. At the front of each card is a colored cartoon, while the inside contains a text that compare's Qwest's calling plan, 10-10-432, to its competitors.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Talk.com, Access One to cross-promote services
Article Abstract:
Talk.com and Access One Communications, which have agreed to merge in Mar 2000, will launch a direct marketing campaign that will promote each of the telecommunications company's services to the other's customers. The campaign, which includes telemarketing, direct mail and online advertising, is aimed at 400,000 customers in nine Southeastern states. The direct mail program and telemarketing campaign will incorporate tests of different offers.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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U.S. West markets enhanced privacy tools
Article Abstract:
Denver, CO-based U.S. West Corp has almost completed its largest marketing campaign ever to promote its two privacy products, which allow consumers to screen out telemarketers. After adding new features to the products, the company launched its direct mail campaign to target customers who have initially cancelled the original products. One of the products, Caller ID with Privacy, has so far generated a 67% response rate. The other product is called No Solicitation.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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