Animated character draws big response for TV station
Article Abstract:
Details of the annual fundraising direct mail campaign launched by KCSM-TV are presented. Details of the geeky animated character used in this campaign are also presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Nikon eyes mobile to bridge Web, stores
Article Abstract:
The methods adopted by Nikon Corp. to advertise its digital cameras are discussed. Emphasis is given to its promotions on web sites like Flickr.com and Yahoo.com.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: L2 gives DMers star role. Quad/Graphics presses ahead in DM. MAR Graphics automates production of self-mailers
- Abstracts: 'Socialize' the database beyond marketing. Navigating the early days of mobile
- Abstracts: A multimillion dollar bet on low-tech. Like oil and water. Sailor's circumnav will promote bio diesel