'Socialize' the database beyond marketing
Article Abstract:
The need of using customer databases information to improve direct marketing business is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Navigating the early days of mobile
Article Abstract:
The increasing usage of mobile marketing campaigns as direct marketing tool is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
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