Luxury brands mine riches online

Article Abstract:

According to a recent survey, about 63 percent of wealthy customers in America browse for products information and about 53 percent purchase online products. Luxury brands are improvising their websites for capturing this high-end market.

Consumer Behavior, Usage, Purchasing, Economic aspects, Electronic commerce, E-commerce, Consumer goods, Consumer behaviour

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Catalog Age, O&F Brands retired, merged into new magazine

Article Abstract:

Catalog Age, a publishing company based in the United States is merging with sister publication Operations & Fulfillment to form a new magazine called Multichannel Merchant. The details of the merger are presented.

Acquisitions & mergers, Organizational history, Periodicals, Mergers, acquisitions and divestments, Company acquisition/merger, Periodical publishing, Organization formation, Catalog Age (Periodical)

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Study: BTB web sites not user-friendly

Article Abstract:

Findings of B2B web site usability study show that users find B2B websites less user-friendly than consumer e-commerce sites, because of missing information, convoluted design and navigation.

Company systems management, Information management, Web sites, Web site design, Business-to-business market, Business to business market, User survey/user study, User surveys

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