Mag gets fat on ad, reader growth
Article Abstract:
The food and fitness magazine Cooking Light achieved new highs in advertising and subscriptions this year. Ad revenue was 18 % higher at $112 million and readership climbed 10,8% to 11.4 million. The magazine is aimed at women in their 40s with incomes of $70,000, who like to eat well and live healthy. Cooking Light focuses on direct mail five times a year using control package with variable pricing, while other channels like Internet pull in 100,000 subscriptions annually.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Ex-CEO Rips Digitrends Chairman's Allegations
Article Abstract:
Former employees at Laguna Nigel, Calif.-based Digitrends, the defunct online marketing magazine, are engaged in a bitter dispute over the company's database. Andrew Batkin, the former chief executive officer at Digitrends, has said that former employees may be using the database to launch new business operations.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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AAA affiliate starts custom publication
Article Abstract:
The Auto Club Group, an AAA affiliate, has started a bimonthly group called AAA Living. The various issues regarding marketing, content and its size and shape are discussed in detail.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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