Phone calls personalize renewal push

Article Abstract:

Tulsa, OK-based PennWell Corp has added a personal touch to its direct mail subscription-renewal campaign by sending prerecorded telephone messages. The progressive six-piece direct mail campaign began in Jul 2000, urging readers of 'Fire Engineering' magazine to renew their subscriptions. The automated telephone message, which is provided by Boulder, CO-based SmartTalk, is received by a subscriber who still had not renewed by the third and fourth pieces.

PennWell Corp.

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Reader's Digest settles Sweepstakes complaints

Article Abstract:

Reader's Digest has entered into a settlement agreement with 32 states and the District of Columbia. Under the agreement, the company will pay $8 million and revamp its direct-mail sweepstakes disclosures. The company will pay $6 million in restitution to consumers who made purchases of $2,500 or more from Reader's digest Assn during the company's fiscal years of 1998, 1999 and 2000. Approximately $1.5 million of the $6 million will go to California where an estimated 1,890 consumers qualify for restiturion. $2 million will go to the states to cover legal and investigation expenses.

Legal issues & crime, Reader's Digest Association Inc.

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MasterCard calls on LeadMasters to boost sales with small banks

Article Abstract:

MasterCard is using LeadMasters in its Relationship Plus teleservices campaign aimed at increasing business with smaller banks. The campaign included a targeted mailing followed by telephone calls and promotional offers.

Contracts & orders received, Nonbank Credit Card Firms, Credit Card Issuing, Services information, Personal credit institutions, Direct Marketing Services, Direct Mail Advertising, Direct mail advertising services, Direct Marketing, Nonbank credit card services, MasterCard International Inc., LeadMasters

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