Matrix enhance BTB web offerings for saloons
Article Abstract:
Hair care product manufacturer Matrix, which is also a division of L'Oreal USA is using its website to help its business clients like hairstylists and saloons on hair styling tips and usage of company's products. The features of this website are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Complexity hampers deliverability for BTB e-mailers
Article Abstract:
Problems faced by the business-to business e-mail marketers in the deliverability of e-mails are discussed, in the light of complications involved in the business.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Consistent mailing schedule produces results for BTB company
Article Abstract:
The effect of direct mail marketing for business-to-business companies is discussed. The methods to do effective direct marketing are also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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