Trigger data help give BTB marketers a fast start
Article Abstract:
The increasing usage of business-to-business trigger data in business to business marketing industry for improving response rates and targeting small businesses is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Highlights CEO Garry C. Myers dies at 59
Article Abstract:
The professional and personal details of late Garry C. Myers, CEO of Highlights for Children Inc. are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Insurance ensure Rubin's success in DM
Article Abstract:
The success of Andrea Rubin as the administrator of Direct Marketing Insurance Council is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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