Sears' growing pains
Article Abstract:
The Sears' acquisition of upscale clothing brand is hurting the company with its high cost labels getting unsold in the discount stores' racks. The $1.9 billion merger two years ago, which was cheered loudly by some, proving to be costly for Sears.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Marshall Field's to Macy's : how CRM can help retain customers
Article Abstract:
The process of retaining customers by using customer relationship management concepts after business mergers is discussed by focusing on merger of Marshall Field's with Macy's.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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