Dessert cataloguer shifts focus to fun
Article Abstract:
Cheryl & Co.'s Halloween 2001 catalogue promises a return to fun in the mail-order company's direct-marketing strategies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Pet - care cataloger pounces after a cautious 2003
Article Abstract:
The pet - care products catalog company Doctors Foster and Smith have scaled down their operation in 2003 due to uncertain economic conditions and beginning of the war in Iraq. This year the company has dropped record number of catalogs at 2.9 million copies and seen a growth in average sale per copy at $77.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
More search participation, no DMD overlap will help boost catalog attendance
Article Abstract:
The 21st annual Catalog Conference and Exhibition scheduled to be held at McCormick Place in Chicago on May 3 - 5, 2004 is expected to be a success with 382 booths than last year. The details regarding the conference are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: New York Times dives into retail with new catalog, online store. Bombay pins growth on kids catalog, site
- Abstracts: On the twelfth day of Christmas, catalogers see little to cheer. Millard Group wins Lillian Vernon list
- Abstracts: Physicians' Online adds services, partners to help doctors save time. Tips for Offline Firms Moving Online
- Abstracts: Smithsonian dangles sweepstakes to draw advertisersE attention. Mailers seek options: Anthrax worries persist over BTB mail
- Abstracts: Chanel, Estee Lauder, Clinique add sheen to Macy's Web site. Honda offers personalized Web sites for car owners