Multichannel shift pleases attendees

Article Abstract:

The Annual Conference for Catalog, Internet and Multichannel Merchants (ACCM) in Chicago drew a positive response from attendees especially for its session on Multichannel marketing. Multichannel marketing is felt to be a more appropriate strategy for reaching target segment than using a single channel.

Marketing

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NEMOA Speaker: catalogers need to address privacy multi channel convergence

Article Abstract:

Chris McDonald, vice president and general manager of Adacus North America discusses, about the privacy and multi channel marketing issues that catalogers should concentrate on at New England Mail Order Association's conference.

Usage, Beliefs, opinions and attitudes, Multilevel marketing, Mcdonald, Chris

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E-mail relevancy sparks conversion, retention

Article Abstract:

Joel Book, director of ExactTarget has expressed his opinion about the increasing use of email as a service rather that sales medium at eMarketing Excellence Summit in New York. Details of his speech are presented.

Public affairs, Speeches, lectures and essays, Email marketing, Book, Joel, ExactTarget

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