Multimillion ad campaign will launch early in 2001
Article Abstract:
The Recreational Boating and Fishing Foundation (RBBF) will launch in 2001 a national advertising campaign touting the joys of boating and fishing. The advertising campaign is part of a five-year outreach program as required by the 1998 Sportfishing and Boating Safety Act. The RBBF is aiming the campaign towards family members who are lapsed or infrequent boaters or anglers. RBBF CEO Bruce Matthews says the campaign highlights the symbiotic relationship between boating and fishing.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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Industry wants a say in Gulf Coast rebuilding
Article Abstract:
It will be a while before recreational boating takes off on the Gulf Coast after the recent devastation caused by the hurricanes. However, boating industry is confident that it has a major role to play in the redeveloping the economy of the region. In the meanwhile, National Marine Manufacturers Association is supporting a proposed legislation covering grants for fisheries, redevelopment, dredging and damages recovery.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2005
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All-Genmar dealer event a 'dream come true.'
Article Abstract:
Irwin Jacobs, chairman, Genmar, plans were to hold a large gathering for his company's dealers at Las Vegas. On the opening night of the gathering, Jacobs spoke to his dealers about the benefits they could reap on attending this gathering. The sales growth of the company and mangement of the gathering has been discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
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