NRF: holiday spending to top $700

Article Abstract:

The National Retail Federation reported that the holiday spending increased by 4.5% more than last year. The survey statistics show that United States consumers plan to spend more than $700 in these holidays.

Consumer Expenditures, Private Households, Stationery stores, Consumer Exp-Stationery,Writing Suppl, Consumer Expend-Food & Tobacco, Consumer Expend-Health & Recreation, Consumer Expend-Reading & Recreation, Surveys, Consumer spending, Holidays

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CADM: Budgets are back, but with ROI focus

Article Abstract:

Market executives, at Chicago Association of Direct Marketing Days & Expo '06, have considered to focus on return-on-investment (RIO) while easing up on budgets for customer acquisition and retention.

Conferences, meetings and seminars, Return on investment, Rate of return, Marketing executives

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CADM show eyes state of industry in the Midwest

Article Abstract:

The details of the Chicago Association of Direct Marketing's 51st Annual DM Days & Expo are discussed.

Marketing procedures, Management dynamics, Illinois, Trade Shows & Conventions, Management, Company business management, Trade shows, Trade show

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