New direct mail tech solves old issues

Article Abstract:

The consumer popularity of the do-not-call and anti-Spam movements made marketing intrusion levels out of control and since the enforcement of DNC legislation, more than 56 million Americans have registered for the national no-call list. As a result, many marketers retreated to the safety of traditional direct mail.

Mail Document Distribution Services, Innovations, Mail receiving and forwarding services, Mailing services

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Watch what you ask your customers

Article Abstract:

The Song-Beverly Credit Card Act, which advices retailers against taking up direct marketing by seeking information from customers, is discussed.

General services, Marketing procedures, Marketing, Company systems management, Information management, Company marketing practices, Customer relations, Retailers (Persons)

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Cross-border marketing with EU data protection directive

Article Abstract:

Guidelines for effective international direct marketing strategies amid new data protection legislations in European Union are presented.

Europe, Government expenditures, Data Processing Security, Economic policy, European Union, Data security, Data security issue

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