Incentive use rises among nonprofits
Article Abstract:
The use of donor incentives among non-profit fundraisers was up across most categories of mailers during the first quarter. The list brokerage and research firm generated the reports quarterly through its proprietary Market Relevance direct mail promotion-tracking tool.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Planned Parenthood broadens reach with updated, issue-oriented control
Article Abstract:
Planned Parenthood Federation of America, a nonprofit fundraiser improved its donor reach with the help from Epsilon, a marketing services provider. The details of the guidance provided by Epsilon for donor acquisition control are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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State of the list industry
Article Abstract:
Several marketing professionals present their views on the future of list industry in the United States.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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