General Mills gives spoonfuls to cancer fight

Article Abstract:

General Mills Inc of Minneapolis, MN, will launch a massive outreach program with the American Cancer Society (ACS) of Atlanta, GA, in Jan 2000. The company will automatically donate 50 cents to the ACS for every "Spoonfuls of Hope" cutout on General Mills brand cereals mailed in by consumers before Oct 1, 2000. The ACS aims to raise $1 million for cancer research through the outreach program.

Cereal Preparations, Breakfast Cereal Manufacturing, Breakfast cereals, General Mills Inc.

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Online donations exceed expectations at diabetes group

Article Abstract:

The Juvenile Diabetes Foundation (JDF) has raised more than $50,000 from 230 donors since it started accepting donations through its Web site. Robert Moulthrop, director of communications at JDF, said the organization spent nine months before it began receiving contributions online. He added that they wanted their Web site to be a reflection of JDF. Its Web site does not have any flashing banners or a highlighted area to get people's attention. It simply has a 'Make a Donation' button at the top right-hand side of the page.

Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Nonprofit organizations

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Celebrity items star in charity auction site

Article Abstract:

Nonprofit auctioning site AllStarCharity.com was established with the intention of organizing celebrities and consumers to raise money for nonprofit organizations throughout the US. Supported by Sony Broadband Entertainment, the site raises donations for nonprofits by encouraging consumers to bid on items awarded to the site by actors, musicians and athletes. The nonprofits will receive the funds which the celebrities choose.

Wired Telecommunications Carriers, Specialized Telecom Services, AllStarCharity.com

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