Past strategies still solve today's challenges
Article Abstract:
The benefits of implementing traditional direct marketing models in present day's tough direct marketing scenario are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Are emerging digital channels still under construction?
Article Abstract:
A research on consumer attitude towards blogs, text messaging with relation to direct marketing is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Add a dimension to healthcare mailings
Article Abstract:
Best practices for healthcare sector in direct mailing, a strategy of direct marketing, are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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