MRM, iSky form alliance for customer care programs

Article Abstract:

McCann Relationship Marketing Worldwide (MRM) and iSky Customer Relationship Assoc have formed an alliance that will develop customer care programs. iSky's Web-based real-time customer care services will be integrated with MRM's one-to-one marketing services to boost customer retention efforts. The alliance will be targeted at MRM clients and other potential international clients.

Strategic alliances, McCann Relationship Marketing

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Pedone adds new media to traditional unit

Article Abstract:

Pedone and Partners Inc has reorganized its PedonePlus traditional direct marketing division and renamed it pedone/1.to.1. The unit will still handle the advertising agency's Internet and wireless business but will expand its services to include direct mail and e-mail marketing, wireless and personal digital assistant work, and direct response and desktop publishing. The unit will only rely on an internal seven-member staff and will outsource work to four direct marketing shops specializing in online media and measurement, website creation and technical integration, and e- mail marketing.

Organizational history, Pedone and Partners Inc.

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Penn Garritano selected to handle Lens Express, other DM accounts

Article Abstract:

Minneapolis, MN-based Penn Garritano Direct Response Marketing has been awarded a number of accounts for direct assignments. The contracts include Lens Express, a direct marketer of contact lenses and eyewear, Deluxe Checks, Recruit USA, Gentra Sysstems and Timesavers. The agency will take care of corporate identity, Web development and collateral work for Timesavers, MN. Penn Garritano will handle creative for mail and print advertising for Gentra Systems.

Contracts & orders received, Penn Garritano

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