Pet supplier lures customers with two books instead of one
Article Abstract:
That Pet Place and That Fish Place have replaced Pet Book for a Lancaster, PA-based cataloger who is benefiting from the recent decision to divide its customer base, and target pet and fish enthusiasts with separate books.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Sturbridge tightens circulation, hones its targeting
Article Abstract:
Sturbridge Yankee Workshop's holiday catalog circulation this year was thwarted by a weak economy and postage increases.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Junior Net targets mothers with free trial offer. NFL catalog targets women, children. DirecTV touts fun of DSL
- Abstracts: Swell rides the wave with bigger books, circulation. Catalog buy hailed as strong match
- Abstracts: Disney acquires net publisher Starwave. SmarterKids learns database lessons form print push. Marketers Put Net to Work for Good, Bad
- Abstracts: Holiday 2001. Fewer Items, Pages mark Sears' Wish Book. Galeton Book Stretches Out From Gloves. Dress BArn cancels nest 2 catalogs
- Abstracts: Selling the dream of home ownership. Name recognition crucial all year long. First contact