Junior Net targets mothers with free trial offer
Article Abstract:
Junior Net Corp is launching a direct mail and Internet advertising campaign targeted at young mothers. The subscription-based ad-free program enales parents to monitor the Web viewing of their children. The promotion involves a free 30-day trial for the Internet-based games and educational exercises that normally comes at a monthly rate of $9.95. The ad-free program is especially attractive to parents who want to keep their children away from advertising.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
DirecTV touts fun of DSL
Article Abstract:
DirecTV Broadband Inc. sends out a mailer to promote its new DirecTV DSL, digital subscriber line service.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
NFL catalog targets women, children
Article Abstract:
NFL (National Football League) has designed a new catalog targeted towards women and infant market. The firm would be mailing 1.5 million catalogs for this segment.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Saleoutlet's circulars target members. Halloween's a treat for cataloger. Stonewall Kitchen stresses retention
- Abstracts: Fortis Health incorporates CRM into new call center. Catalina taps into pet supply niche. Catalina Express finds smoother sailing
- Abstracts: Loral CyberStar targets Fortune 500 execs with direct mail CD-ROM. ADVO accelerates its Internet presence
- Abstracts: Manufacturing assets gone, Revenge tries e-commerce. SailNet buys Boatscape in dot-com transaction. Boats.com buys YactWorld.com
- Abstracts: Bureaus promote services with free credit card reports. Macromark's Instant Recos reap orders. Clifford & Wills stages comeback