Pier 1 ferries web visitors to its stores

Article Abstract:

The features of Design U campaign of home furnishings specialty retailer Pier 1 Imports, Inc., are described. The back-to-school online program is targeted at high school students, college students and their parents. The object of the program is to inspire a visit to the stores instead of ordering goods online.

Strategy & planning, Marketing procedures, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Usage, Marketing, Company marketing practices, Specialty stores, Pier 1 Imports Inc., Aims and objectives, Internet marketing

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GiftCertificates.com uses humor for incentives effort

Article Abstract:

The details of new advertising campaign launched by GiftCertificates.com, a gift certificates seller and incentives services provider, are presented. The campaign emphasizes the need for comprehensive incentives solutions to change employee or customer behavior.

Advertising, Advertising Activity, Nondurable goods, not elsewhere classified, Employee incentives, Giftware industry, GiftCertificates.com

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