Firms unveil yet another privacy seal

Article Abstract:

A group of Internet companies called Personalization Consortium unveiled at the Internet Week trade show held in Los Angeles, CA, in Apr 2000 a new consumer privacy seal of approval for Web sites. The organization said that it will address consumers' concerns regarding information put up by private companies over the Internet. The seal will be offered to Web sites that abide by the group's proposed rules, including a requirement for participating companies to submit to a privacy practices audit.

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Big tobacco raises DM spending

Article Abstract:

Cigarette makers in the United States turn to direct mail to promote their products. The direct mail efforts came after smoking-related products were prohibited from using outdoor billboards. The print media has likewise expressed its resistance to promoting cigarettes. Brendan McCormick, Philip Morris spokesman said that their company will focus on direct mailing and event sponsorship. Steve Kotack, Brown and Williamson spokesman said that they will build a database of their consumers and communicate directly with them.

Cigarettes, Cigarette Manufacturing

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Privacy laws inappropriate at this time, FTC tells Congress

Article Abstract:

The Federal Trade Commission advised Congress against further legislation for the time being with regard to consumer privacy on the Internet in a long-awaited report. The report observed that Corporate America's ability to regulate itself in the highly sensitive area of online consumer privacy appears to be adequate at the moment despite the fact that many issues remain to be threshed out. The paper was part of a four-year initiative to encourage the implementation of laws to protect online privacy.

Government regulation (cont)

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