Promotions, DM join for better targeting
Article Abstract:
With growing divergent audiences, it has become necessary for direct marketing to combine with sales promotions, to form an effective targeted campaign, which has far reaching effects. Also with development of technology and extensive use of database and increasing costs, it is financially more viable for the two to join hands and work towards a common goal.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Management dynamics, Sales Promotion, Management, Sales promotions, Company business management
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Search's role in DM campaigns
Article Abstract:
Significance of online search engines in direct marketing campaigns is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Forecasts and trends, Direct marketing, Market trend/market analysis
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