Prospecting finds surprise segment
Article Abstract:
The nonprofit research group, the Prostrate Cancer Foundation approached a direct response agency, Grizzard to inquire about conducting a mail campaign. This was a surprise segment for the group, as their initial direct mail prospecting campaign could not meet their expectations.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Nonprofits Face Fallout from No-Call Despite Exemption
Article Abstract:
Non profit organizations are exempt from the Do-Not-Call rules but many consumers do not realize this. Some organizations are shifting from telemarketing to direct mail.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Will the EBR exemption survive?
Article Abstract:
The implications of latest do-not-call regulations on existing business relationships (EBR) in telemarketing industry are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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