Star power: Can boating find a Tiger or a Venus?

Article Abstract:

People love to see celebrity endorsements and products generally endorsed by stars generate high revenue. But it is essential to be careful with who are collaborating. The marine industry also need star power to compete with other sports activities and a need to develop marketing strategies to make maximum utilization of the celebrity power, as the bottom line is that celebrity sells.

Influence, Celebrities, Endorsements

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U.S firm find METS increasingly attractive

Article Abstract:

The Marine Equipment Trade Show (METS) is increasingly gaining popularity every year. The differences between METS and other United States trade shows are discussed.

Trade Shows & Conventions, Analysis, Trade shows, Trade show

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Present a unified image when promoting products

Article Abstract:

Methods on the way to promote marine products, using target and integrated marketing, are discussed.

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