Sampling Drop Ends for BIC Shaver

Article Abstract:

Milford, Conn.-based BIC Consumer Products has sent out 3.2 million direct mail pieces for its new BIC Softwin shaver. The ad campaign, which included a free sample for 25,000 customers, follows a $20 television ad campaign for the BIC Softwin shaver.

Cutlery and Flatware (except Precious) Manufacturing, Direct Marketing, Cutlery, Cutlery & Razor Blades, Design/Copy, BIC USA Inc. BIC Consumer Products Div.

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Digitas becomes Saab cars USA's direct AOR

Article Abstract:

Digitas, a direct marketing agency, will do the direct and interactive marketing for General Motors Corp.'s Saab cars. The various responsibilities like direct mail, e-mail, e-booklets, which will be handled by Digitas are presented.

Motor vehicles and car bodies, Contracts & orders received, Advertising, Contracts & orders let, Contracts, Automobile industry, Marketing industry, Contract agreement, Digitas Inc., Saab Cars USA Inc., DTAS

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Gevalia pours first drop for the Hispanic market

Article Abstract:

Coffee manufacturer Gevila Kaffe is launching a direct mail campaign targeting Hispanic coffee market. The mail will be Spanish will priced at 10 to 99 dollars on each order.

Management dynamics, Roasted coffee, Direct Mail Advertising, Direct Mail Advertising Svcs, Fruits and tree nuts, not elsewhere classified, Targets & Markets, Direct Mail Marketing, Direct mail advertising services, Hispanic Americans, Management, Coffee industry, Company business management, Direct-mail advertising, Target marketing

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