Borland hopes Kylix is right answer

Article Abstract:

Borland International Inc expects its latest $100,000-direct mail campaign for the launch of its Kylix product will help generate millions in revenue. Kylix, which became available in late Jan 2001, is a rapid application tool for Linux. Using the theme of the ABC game show 'Who Wants to Be a Millionaire?,' the front of the direct mail piece presents a question with four possible answers, Kylix being the right one. The campaign targeted two demograhics, namely around 55,000 Delphi developers and another 130,000 prospects who are Linux developers.

Software Publishers, Applications Software Pkgs (Micro), Borland International Inc.

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Webcam Replica pops up sales leads

Article Abstract:

Polycom, a Milipitas, CA-based developer of conferencing materials such as Webcams and phones, announced encouraging results of the test direct mail campaign for its new personal video conferencing camera, called Via Video. The campaign, which distributed 500,000 pieces of a pop-up replica of the Webcam built to scale by ad agency Structural Graphics, drew a 3.4% response rate, which is about 1.5 percentage points higher than campaigns introducing new products typically generate.

Videoconferencing systems, Polycom

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