Search benefits from personal touch
Article Abstract:
Personalized searches and profiles introduced by Yahoo, Google and MSN have many benefits including relevant ad content and targeted marketing. If threats to user privacy are overcome, personalization will take targeting to a new level.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Online: it's not your mother's branding medium
Article Abstract:
The intricacies related to online brands are discussed. The influence customers' exercise on such branding medium is also discussed. Prospects for online advertising in 2006 are also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Rich media gets richer: Merchandising via online advertising
Article Abstract:
Advertising on internet is analyzed. Reasons for hooking the retailers to the advertising are detailed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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