EBay bid to boost catalogs
Article Abstract:
EBay is planning to introduce catalogs to boost its direct marketing (DM) activities. Even though online advertising is cheaper compared to DM, eBay executives feel that effectivity of online advertising is declining compared to DM.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Amazon opens new chapter in books-on-demand
Article Abstract:
Details of the books-on-demand service launched by Amazon.com Inc. with relation web-based publishing are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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