Searchlight keynote: innovate, integrate
Article Abstract:
Laura Desmond, chief executive of MidVest Group has insisted on the importance of integration and innovation in modern advertising. She was speaking at Yahoo's Second Annual Searchlight Awards Show in New York.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Public affairs, New York, Conferences, meetings and seminars, Advertising campaigns, Speeches, lectures and essays, Desmond, Laura
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
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Winning the ad game with Morris Hite
Article Abstract:
Morris Hite of Tracy-Locke, an advertising agency based in Dallas, expresses his views on advertising craft and business.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Beliefs, opinions and attitudes, DDB Needham Dallas Inc., Hite, Morris
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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More tools to boost mail response
Article Abstract:
Tool s and techniques that can be used by advertisers to increase mail response are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
General services, Forecasts, trends, outlooks, Company systems management, Information management, Industry forecasts
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: Management, Officials and employees, Advertising agencies, Company business management, United States
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