Matrixx, Intelliquest to work together

Article Abstract:

Matrixx Marking Inc., a Cincinnati, OH-based outsourced customer management solutions company, has forged a three-year marketing deal with Intelliquest Marketing Information Solutions of Atlanta, GA. The agreement calls for Matrixx Marking to use the IQ MKIS Donnelly Consumer File, a demographic and lifestyle information household database file of the technology industry. The file will be linked to Matrixx's teleservices clients, thus enabling them to seek potential customers as well as profile and deliver information. The union, meanwhile, is also seen as one that will allow both companies to come up with proprietary products that describe the technology and complex communications to customers.

Company Planning/Goals, Alliances, partnerships, Direct Marketing, Article, Intelliquest Marketing Information Solutions, Matrixx Marking Inc.

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Technology, marketing converge at NCDM

Article Abstract:

Convergence of marketing and marketing professions is a long aspiration of the database marketing companies. This has occurred in the meeting of National Center for Database Marketing (NCDM).

Conferences, meetings and seminars, Marketing, Company marketing practices

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MetroGroup acquires Proficient Data

Article Abstract:

The move by MetroGroup, a direct marketing services provider, to acquire Proficient Data, a transaction document mailing services provider, is discussed.

Acquisitions & mergers, Advertising, Mergers, acquisitions and divestments, Company acquisition/merger, Marketing industry

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