Some insights from the man behind West Marine

Article Abstract:

Randy Repass, founder of West Marine talks about the marine industry, marine retailing and the merger with the BoatUS stores. He feels that the Internet, TV and video games have led to the decrease in boating activities. According to him, the best part of the BoatUS deal is the pooling of West Marines expertise in products and BoatUSEs expertise in services. He also states that West Marine serves the niche smaller markets.

Growth, West Marine Inc., WMAR, Company growth, Business owners, Repass, Randy

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U.S has a new face: Why don't our ads reflect it?

Article Abstract:

The boating industry and its marketing concentration on the demographic, and the household income aspect of the individual needs a change. The target marketing of the women who influence the buying decisions of their husbands, the Hispanic Americans, and the African Americans is suggested.

Targets & Markets, Hispanic Americans, Women, Target marketing

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Should you use an agency? Here are the pros and cons

Article Abstract:

With newer technology seeping in and the zeal to do business more professionally, many marine operators are taking help of ad agencies to market their products. George Sass Sr. takes an evaluative approach on using an ad agency and provides suggestions on choosing the right one.

Contracts & orders received, Advertising agencies, Agencies, Contracts & orders let, Contracts, Contract agreement

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