South Florida launches a marketing defense
Article Abstract:
Marine Industries Association of South Florida is devising marketing and regulatory measures to retain the marine industry in Fort Lauderdale. Fort Lauderdale is recognized as Mega yacht Capital of the world because of its market share, which has been dwindling in the recent past due to facilities being offered at other cities.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2004
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Will up-for-sale Bombardier stay in the family?
Article Abstract:
The author examines Bombardier's move to put Bombardier Recreational Products division up for sale. Topics include bankruptcy prevention, business losses, and financial management.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
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How two campaigns intersect
Article Abstract:
A description on the two campaigns, Grow Boating and Discover Boating, and their cost structure, is discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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