NMMA changes se stage for a big marketing push

Article Abstract:

With a leadership in place that understands the value of marketing, a united effort by NMMA member companies to embark upon the industry-wide marketing initiatives and solve the issues and funding problems plaguing the industry seems probable. The experiences gained from the 'Discover Sailing' program can be utilized to gather the industry's top marketers so as to work together.

Services information, Services, National Marine Manufacturers Association

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Mass marketing is out, generation targeting in

Article Abstract:

This article describes the growing trend within the recreational-boating industry and also the marketing industry to advertise products to customers based upon attitudes common within those blocks of potential customers.

Industry Overview, Market segmentation, Pleasure boats

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Pre-boat show marketing isn't just for the promoter

Article Abstract:

The strategy to be adopted by exhibitors for getting the best from boat shows is discussed.

Marketing, Methods, Trade shows

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