Stein Rogan to help style Flycast's networking future
Article Abstract:
New York, NY-based Flycast Communications, a company that produces online direct response advertising, has turned to New York-based Stein Rogan + Partners for help attracting new businesses and continuing its growth. Thomas Stein, president of the interactive abd information-oriented advertising and communication company, said that Flycast possesses great knowledge and expertise that need to be made known to the marketing industry. The program to promote Flycast's expertise would possibly include a custom-created direct mail program targeted at powerful industry leaders.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Marketers discover privacy's brand appeal
Article Abstract:
The Privacy & American Business Conference in Arlington, VA, brought together direct marketing industry leaders to discuss important issues, such as growing consumer complaints. Generally, officials of direct marketing companies defended their interests, citing news reports on privacy released from such firms as the Federal Deposit Insurance Corp in Washington, Hackensack, NJ-based Privacy & American Business and Armonk, NY-based IBM.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Prime Response names partnerships with Tessera, Naviant and Logica. Dell, Xerox form marketing partnership
- Abstracts: Streamlined data entry helps university's fundraising efforts. Saab standardizes on Siebel
- Abstracts: ValueClick BNetwork makes ad targeting available. DoubleClick hit over privacy issues. DoubleClick subject of latest privacy flap
- Abstracts: Tyee struggles with Excite@Home's business model. Thane by any name still international. Response program pinpoints broadcasters
- Abstracts: CFN lets consumers decide what's the best deal. Newsletter, registry seek to hitch brides. PhoneFree hits radio, TV to build database