Response program pinpoints broadcasters

Article Abstract:

Product Information Network of Englewood, CO, has formed partnerships with 81 local broadcasters, who will start using the former's PinPoint Response Program during the first quarter of 2000. The PinPoint Response Program will send infomercials by videotape to local cable TV broadcasters with a guaranteed check that is equal to a share of an estimated number of units sold for a certain period of time. It functions as a per-inquiry agreement in reverse, in which payments are made beforehand.

Strategic alliances, TV Advertising, CATV, Cable television advertising, Product Information Network

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Tyee struggles with Excite@Home's business model

Article Abstract:

Tyee Euro RSCG is finding it difficult to measure the impact of a new long form ad it produced for Excite@Home, because of the latter's failure to provide adequate information on consumer response. The ad touts @Home's latest co-branded broadband cable service, which is installed and serviced by local cable broadcasters that @Home has deals with. Jennifer Doyle, @Home's VP for marketing, said the problem started when the ad was sent to cable operators before the service was launched. She added that many operators did not air the ad until the service was available to customers.

Use of services, Cable Networks, TV Advertising, Advertising, Cable TV Networks NEC, Television advertising, Cable networks (Television), Excite@Home

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Thane by any name still international

Article Abstract:

Thane Inc, a direct response television (DRTV) company formerly known as Thane International Inc, has increased its foothold in the Middle East and Latin America. PanLatinoTV, Thane's media-buying unit in Latin America has landed new contracts with major networks in the region, including Sports America, Discovery, ESPN and Canal Fox. In Mexico, Thane has become the sole DRTV company after its only competitor dropped out of the market.

Contracts & orders received, Direct Response TV Advertising, Infomercials, Thane Inc.

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