Students give theory a practical edge
Article Abstract:
Baruch Direct is a direct marketing agency based in New York that is staffed by student interns from Zicklin School of Business at Baruch College. The achievements of this direct marketing agency are discussed. The advantages such practical experience can give to direct marketing students are also highlighted.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
E-mail with streaming video grabs attention
Article Abstract:
The unique video e-mail campaign launched by marketing professionals association CMO Council for promoting their upcoming summits is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: ProfitCenter offers depth of functions. Resonance sides with service over suites. Matrix meets 3rd-generation needs
- Abstracts: 2001: return of the traditional retailer. E-mail preps fans for return of 'The L Word'. Return Path acquires Bonded Sender
- Abstracts: The Web, the economy and list sizes. Reducing UAA mail means changes for mailers. Some facts and fiction in BTB list land
- Abstracts: Catalog may get relief on paper prices. An e-mail address shell game. E-mail price drop is a long in coming
- Abstracts: Google program lets advertisers pick sites. Yahoo starts free site for small business. Should PayPal fear looming 'Google wallet' service?