The Web, the economy and list sizes
Article Abstract:
The mailing list sizes are declining and co - operative database performance and circulation are dropping; in this juncture the next phase of growth for catalogers is not looking bright. The ways to manage lists efficiently and effectively are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Reducing UAA mail means changes for mailers
Article Abstract:
Recent decision of the United States Postal Service to decreasing automation discounts on undelivered-as-addressed mails and their effects on mail order businesses are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Some facts and fiction in BTB list land
Article Abstract:
The history and future of business-to-business direct mailing industry is described and forecasted.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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