Study: DM sales growing fastest in Mexico, Asia

Article Abstract:

A recent study released by the Direct Marketing Assn shows international direct marketing sales are growing fastest in Mexico and the Asia-Pacific region. Mexico is expected to register the highest growth rate in direct marketing annual sales, at 32.3% each year from 2002 to 2005. Next to Mexico is the Philippines, which is projected to experience a 28.2% yearly rise in direct marketing sales for the same period. The other countries in the top five are also in the Asia-Pacific region, namely, Malaysia, South Korean and Hong Kong.

Market information - general, Asia, Mexico, Direct Marketing Services, Direct marketing

---

Nebraska governor signs ban on prize fees

Article Abstract:

Direct mailers and telemarketers are banned from charging consumers fees in prize promotions. The ruling is embodied in a bill passed by Nebraska's state legislature and signed by Gov Mike Johanns in Mar 2001. Violations of the law, the Telemarketing and Prize Promotions Act, would entail civil fines of up to $2,000 per violation and would take effect 90 days after the end of the legislative session scheduled for Jun 1, 2001.

Government domestic functions, Nebraska, Direct Mailing Services, Mailing services

---

Mailers sustain hospital's leadership

Article Abstract:

The success of Port Huron Hospital, in Port Huron, Michigan has spurred a shift in marketing strategy from mass media to mail. It targeted postcards to increase its referrals for orthopedic services that increased the number of people of attending their orthopedic health seminars.

Marketing procedures, Hospitals, Management dynamics, Michigan, Direct Mail Advertising Svcs, Direct mail advertising services, Management, Marketing, Company marketing practices, Company business management, Direct-mail advertising

Similar abstracts:

• Abstracts: Sweepstakes must include warning inserts, AGs urge. Mailers take stand on postal reform. FTC promotes at-home shopping safety
• Abstracts: DHL plans faster transit times to Asia. Consumer complaint sparks PRC case. CNF files complaint against USPS
• Abstracts: Bureaus promote services with free credit card reports. Macromark's Instant Recos reap orders. Clifford & Wills stages comeback
• Abstracts: SpeedGreetings prepares to expand print services online. Is subscription lift as clear as black and white? R.R. Donnelley redirects print business to e-tail
• Abstracts: Fort Lauderdale show keeps growing. Megayachts edging out little guys for slip space. 'Made in China' loses its stigma

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.