Study: e-mail lists rising 38% yearly

Article Abstract:

According to recent study conducted by software firm ExactTarget, the e-mail list market is increasing at a faster pace. It is estimated that the market is growing at a rate of 38 percent yearly. Complete details in this context are discussed.

Sales & consumption, Technology application, Market size, Mailing lists

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Little Tikes boosts overall sales via branded e-mail marketing

Article Abstract:

Toy manufacturer Little Tikes Co. has achieved sales increase by promoting its brand name rather than retailer or dealers' name. The company followed email marketing strategy and send 200,000 emails to the customers.

Sales, profits & dividends, Marketing procedures, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Marketing, Company sales and earnings, Company earnings/profit, Toy industry, Company marketing practices, Little Tikes Co.

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E-mailers rally to help in the Hurricane Relief

Article Abstract:

The increased usage of email in fund raising campaign for Hurricane Katrina relief is discussed.

Civic and Social Organizations, Social services, not elsewhere classified, Fund Raising Agencies, Methods, Economic aspects, Fund raising, Hurricane Katrina, 2005

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