Study: e-mail response rates fall in Q3

Article Abstract:

Online marketers who used DoubleClickEs DARTmail service platform have reported click-through rates fell 10.7 percent while open rates fell by 7.5 percent in the third quarter. Consumer fatigue due to untargeted and too frequently sent e-mails are said to be the main reason for the drop, but the click to purchase rate rose to 4.2 percent. Response rates were reported to have dropped across all categories, with the sharpest fall in consumer products and the consequent lower revenues.

Forecasts, trends, outlooks, Market share, Forecasts and trends, Market trend/market analysis, Company market share, Internet marketing

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DoubleClick abandons analytics product

Article Abstract:

DoubleClick has signed a deal with Omniture moving its SiteAdvance customers to their SiteCatalyst platform, and it will stop selling its web analytics product. DoubleClick will also integrate its e-mail and ad-serving platforms to other web analytics providers. The company focus will be on the core business of DARTmail, ad serving and Abacus.

Contracts & orders received, Services discontinued, Contracts & orders let, Contracts, Contract agreement, Service discontinuation, Omniture

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MSN remakes search page, previews new engine

Article Abstract:

MSN redesigned search page that eliminated paid inclusion listings and this change would put MSN in the anti-paid-inclusion camp with Google and Ask Jeeves. It gave a preview of its quest to catch up with search rivals Google and Yahoo.

Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Text search and retrieval software, Microsoft Network L.L.C.

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