Why People Want the Stuff They Buy
Article Abstract:
The author examines factors that motivate people to buy: wanting what they don't have, wanting to avoid things that are unpleasant, wanting to act in a particular way, and: wanting to be seen in a favorable light.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Psychological aspects, Consumers
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Are you 'plucking chickens' for success?
Article Abstract:
A tutorial on achieving success in direct marketing is presented with the help of personal experiences by Dean Rieck, president of Direct Creative.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Direct Marketing, Executive changes & profiles, Advertising, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Officials and employees, Personal narratives, Study and teaching, Marketing industry, Rieck, Dean
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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10 tantalizing tips for better testing
Article Abstract:
Suggestions for carrying out effective testing in marketing, are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing, Methods, Testing, Tests
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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