The payoff of good service: A loyalist switches brands
Article Abstract:
The influence of good customer service in retaining loyal customers is elaborated with help of real instances of customer service.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
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Grow Boating's new board should reflect our diversity
Article Abstract:
The need for an effective managerial board for Grow Boating Initiative of National Marine Manufacturers Association is discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2006
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A company must define, communicate its values
Article Abstract:
The importance of defining the core values and the need to communicate them to the entire staff is discussed.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2003
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