Track the true source of Internet sales
Article Abstract:
In business to business (BTB) it is observed that customers obtained through web-based initiatives do not react in the same way as customers through traditional media. This needs basic changes in analyzing and marketing to these customers. The common challenges faced by direct marketers and suggested solutions to these are listed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Make insert media your choice
Article Abstract:
The advantages of using insert media as effective direct marketing tool are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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