Direct Mail concerns and the USPS

Article Abstract:

Senior US Postal Service executives were able to discuss certain developments which have transpired in the USPS and their effect on the direct marketing industry at the recent Mail Advertising Service Assn's annual Mailer Strategies Conference. The main issues are the reality that the postal service needs cash infusion to compensate for its current year revenue shortfall, the appointment of John Nolan as the new deputy postmaster general and the $1 billion cost of undeliverable as addressed mail.

Strategy & planning

---

Stand up for mail and be counted

Article Abstract:

Direct mailers should be prepared to support their industry and mount a good offense against its critics.

Marketing procedures, Direct Mail Advertising, Direct Mailing Services, Direct mail advertising services, Direct Marketing, Mailing services

---

UAA mail costing Dmers over $6 billion

Article Abstract:

A critical perspective of the Postal Service, which has plans to expand its Move Update regulation for addressing the undelivered-as-addressed mail, which costs the direct marketing industry $6 billions, is presented.

Legal issues & crime, Government regulation (cont), Government regulation, Advertising, Postal Service, US Postal Service, Legal/Government Regulation, Evaluation, Economic aspects, Laws, regulations and rules, Marketing industry, United States. Postal Service

Similar abstracts:

• Abstracts: Direct Marketing Experts sues D&B for $3 million. Royal mail, USPS let contract expire. USPS enveils e-billing, payment service
• Abstracts: PC printing giant enters world of ITV. WorldGate expands cable reach. AT&T wants subscribers to be Divas
• Abstracts: Utah first state to prohibit sale of driver data. Canada's privacy law goes into effect. Supreme Court hears driver data case
• Abstracts: Internet buyers broaden the list market, mailer horizons. List firms tighten their belts to ride out downturn
• Abstracts: Mailers fear rate case's unknowns. First USA leads mail pack again. DMA urges lobbying for I-tax ban

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.