Valley expo postcard effort gives recipients the whole picture
Article Abstract:
Valley Expo & Displays, Rockford, IL, targeted more than 1,000 trades show coordinators employed by trade associations by its direct mail campaign. It mails three postcards with different images on each piece including a family picnic, a beach scene and a woman fishing.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Peterman rides through ups, downs
Article Abstract:
John Peterman, the owner of a multimillion-dollar company talks about his future plans about his company after declaring bankruptcy and losing his name in an asset sale. He said that ups and downs are phases that develop new experiences in life.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Electronics cataloger gets less personal on its cover
Article Abstract:
The Ottawa, Illinois based B & B Electronics features its employees on its catalog cover and promotes niche products than the low cost serial products. The company's catalog and its design concept are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Comment about this article or add new information about this topic:
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