4 levels of 'marketing competence'

Article Abstract:

Business owners and managers fall into four categories in respect of their competence and skill in marketing. 'Unconscious incompetence', the lowest level and 'conscious competence' are among the four levels that would guide managers when to listen to their consultants and when to ignore them.

Marketing Management, Administration of Marketing, Evaluation

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Techniques to up subscription renewal rates

Article Abstract:

Tips for business executives on how to increase renewal rates of subscriptions of financial newsletters are presented.

Commodity & service prices, Management dynamics, All Other Publishers, Miscellaneous publishing, Business Newsletters, Management, Prices and rates, Executives, Company business management, Company pricing policy

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3 lessons for better e-mail messages

Article Abstract:

Three suggestions for writing e-mail copy that will increase open and click-through rates are presented.

Methods, Email marketing

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