Verizon targets Hispanics with Spanish-language mailer
Article Abstract:
Verizon Communications Inc. has launched a new direct-mail campaign for targeting lucrative Hispanic American market. The direct-mail will be in Spanish and will highlight its services.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Communications, Broadcasting and Telecommunications, Telephone Communication, Targets & Markets, Direct Mail Marketing, Telecommunications services industry, Telecommunications industry, Communications industry, Verizon Communications Inc., VZ, Hispanic American market
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Analyzing the value of direct mail-sold subscriptions
Article Abstract:
The returns on the investments made on the direct mail advertising method in the publishing industry are analyzed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Financial management, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Marketing, Company investment, Investments, Company marketing practices
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Subjects list: United States, Usage, Forecasts and trends, Market trend/market analysis, Direct mail advertising, Direct-mail advertising
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