Web is no threat to offline sales
Article Abstract:
The online stores were predicted to be the killer of brick and mortar stores but it turned out that Internet actually increased the sales of many retail stores. The search engines now offer a powerful medium to make consumers aware of the products and services and emerged as an Internet marketing tool.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Forecasts, trends, outlooks, Marketing procedures, Retail Stores, Forecasts and trends, Marketing, Market trend/market analysis, Stores, Company marketing practices
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Study: buyers use search throughout purchasing process
Article Abstract:
A study shows that online buyers use search engines to identify the vendors of their proposed purchases.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Analysis
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Usage, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Internet marketing, Text search and retrieval software
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