Starbelly.com tries cyber DM approach
Article Abstract:
Starbelly.com of Chicago, IL, intends to apply offline direct marketing principles to its online marketing campaign beginning Mar 2000. The business-to-business advertising company plans to test a number of banner ads that will try various marketing tactics to arrive at a strategy that works. Starbelly, which estimates the premium items market at $75 billion, also plans to implement an offline direct marketing campaign to complement its online strategy.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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WebMiles looks to get mileage out of $15 million campaign
Article Abstract:
WebMiles.com, a Web-based company that offers airline discounts, will launch a $15-million marketing campaign in Jun 2000 in hopes of attracting more consumers. The campaign includes print, television and outdoor advertisements. The print ads will appear in general-interest and travel magazines and leading newspapers. The television commercials will air in major cities across the country.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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eBrochures get Toyota marketing in high gear
Article Abstract:
Toyota Motor Sales USA Inc has introduced a new media marketing campaign using the eBrochure technology of MindArrow Systems. eBrochure is a Windows-executable file that integrates graphics, text, audio and video without the need for a recipient to download software to view the message. Toyota sent a 15-second video clip showing the new Celica Coupe to 36,000 consumers who agreed to receive the message at the Toyota.com Web site or at Toyota's dealerships.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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